Bailed-out insurer American International Group Inc. will resume using its brand name with the public in a move to recognize the company’s turnaround, Chief Executive Bob Benmosche said on Thursday.
“The increasingly positive sentiment toward AIG is a powerful asset,” Benmosche said in a memo to staff, a copy of which was obtained by Reuters.
The company will rebrand its Chartis and SunAmerica units with the AIG name, according to the memo.